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Importance of Responsive Web Design

A good Website should be mobile friendly, easy to navigate and it should have proper information about a product or service.
Augustine Akemegoh

By Augustine Akemegoh

Do you know that 44% of website designed today don’t have a responsive, mobile-friendly design. It might seem odd that my point today begins with the flaws but it’s just a true fact which concerns you as a business owner.

A good Website should be mobile friendly, easy to navigate and it should have proper information about a product or service. You might ask me why mobile and the answer is simple.

In the past few years, the use of smartphones has grown rapidly. In 2014, only about 22% of Mobile phone owners turned to their phone first to browse the internet. In fact only 2/3rds of the American Population even owned a smartphone.
“About nine in every ten persons today uses a mobile device that can access online service”
The same cannot be said today as about nine in every ten persons today uses a mobile device that can access online service and you’ll find out that this persons do not need a Personal Computer to make their research on a product or service instead they prefer to make use of their mobile device since it saves time and stress.

What is more amazing is the fact that a lot of persons in the world today do not have that luxury of time to wait for a website to load, they prefer the speedy-fast load style, little wonder why the technology industry seems to invent new G’s to meet the demands of their consumers.

In fact in 2015, Google introduced recommendations on responsive web design and began rewarding sites that were fully optimised for mobile platforms.

Google began using mobile friendliness as a ranking signal in search results and today, we have Mobile-first indexing which means that Google and other search engines now primarily crawl, index and rank the mobile version of the website first before considering the desktop version.

As a business owner or service provider you need to ensure that your website is mobile friendly enough to attract more customers, this takes a little extra effort, but it’s worth it.

26% of businesses today list managing their website as their TOP challenge and In fact 100% of businesses need a plan to build and maintain their website that’s why you’ll need us to help you crush your digital worries…

Benefits of Responsive Web Design

With responsive web design, all your content and pages are flexible across all screen resolutions and devices. Whether you’re viewing a website on your smartphone or a laptop, it will be unified and easy to navigate despite the different screen sizes and resolution.

Responsive web design provides an optimal experience for your user who’s your potential client, responsive web design means your user can read and navigate your website with minimum resizing, scrolling or even squinting.

Responsive web design improves user experience which translates into a positive perception of your brand and business which then translates to more revenue for your business.

If your customer can access your website easily on all platforms /devices, they’re more likely to return to you for more business in the future and it means a higher conversion rate for your website.

Responsive web design, and mobile-first indexing, is now also important as a ranking factor, as I said earlier. Sites that are responsive will generally load faster which is likely to boost your ranking and decrease your bounce rate. Responsive web design can also make social sharing easier, helping you to grow a bigger audience for your brand.

In a world where so much traffic comes from mobile devices, it’s important that you’re accommodating this factor through your website it would be great if you employ our service to help to achieve the feat.

As a Web design and digital marketing agency we do not just build websites for individuals and companies we also extend our service to website management and professional online business advice that would help your brand Excel digitally.

You don’t have to bother about creating a digital space or anything concerning your customers online all you have to do is just tell us your digital worries, ideas and plan and we would transform them for you…

Drop your comments below what do you think is ideal for websites: Regular web design or responsive web design?

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