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Importance of a Website for Businesses

Do you know that 93% of consumers today research a business or service online before making a purchase decision?
Augustine Akemegoh

By AUGUSTINE AKEMEGOH

Wait! Do you know that 93% of consumers today research a business or service online before making a purchase decision? Research has shown that 29% of business owners today justify themselves for not having a website by thinking that they don’t need one… Are you among the business owners who are lost? The truth is that if you’re a business owner and you belong to the 29% class 🙄, you’re missing out a lot. 

In today’s digital world, a website is very important for any business whether small or big. If you have a business and you don’t have a website, then you are probably losing out on major opportunities for your business to grow because a website can be used to accomplish many different marketing strategies that would help your business grow and flourish. 

What is a Website?

A website is a set of related web pages located under a single domain name, typically produced by a single person or organization.

It could also be defined as a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Notable examples of websites are wikipedia.org, google.com, jumia.com, and amazon.com.

A website can be likened to a house/home of a brand, individual, or movement, etc. Just as we have physical buildings for our family, businesses, and so on, the website serves as a digital equivalent of the physical homes, stores, etc.

The 21st-century consumer is a skeptic individual; Consumers want to be informed about their purchasing decisions

5 Importance of a website for businesses

  • Websites Bring Trust:

The 21st-century consumer is a skeptic individual; I guess this is why 56% of consumers stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business as 93% of consumers use the Internet for research before making a purchase online. 

Consumers want to be informed about their purchasing decisions; they want to know what they buy and from whom they buy. Without a website, you risk losing your customers to businesses that are already taking advantage of the digital marketplace. 

Let’s say you’re in direct competition with another business that has a website, your competitor would have a clear advantage over you, especially if they are effectively marketing their website and driving quality traffic into their site. This is why you need a website for your brand as it can help put you and your competitor at par…

  • Websites have a wide reach:

The Internet has a far more extensive reach than any other form of advertising, this is why a website should be the center of every company’s online presence. With your website, you can advertise your business around the web on social networking sites, forums, and through pay-per-click advertising programs.

Every business’s success is dependent on its ability to bring in new clients/customers. If you’re trying to reach thousands of people using only traditional marketing methods like direct mail or print advertising then you’ll be wasting a lot of money as it can be very expensive and unreliable. 

Getting a digital space enables you to reach more people locally or outside of your region while paying or spending less for the exposure you garner and you can even measure the specific results

  • Websites bring exposure to a brand:

88% of small businesses with a website agree that their website has made it easier for customers to find their business. In today’s competitive online search environment, content is key. Google has revamped its algorithms to better serve user searches today, including rewarding sites that provide visitors with helpful content and a good user experience

This means that if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads. 

Today, customers are constantly searching on computers, tablets, and smartphones. A website enables them to find your business and there they can learn about your business and what it offers at any time and any place.
  • Websites help you portray a great impression:

In business, first impressions matter a lot, and websites allow you to make a very strong impression with a well-designed headline/introduction for your business, and just as I mentioned earlier 93% of your customers make research about a service or product online before making purchase decisions. 

A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd. A website not only gives credibility but also helps to give a positive impression that your company is bigger and more successful. One of the great things about the internet is that the size of your company does not really matter. 

Websites are always available and accessible 24 hours a day, As a result, your customers and potential customers can visit your site to know the information about your new and upcoming products and services which is convenient for them.

  • Websites help you gain new customers:

77% of business owners said a website is a great way to find new customers. You can build a brand presence for your business on social media, but you’re restricted by the social media platform in terms of design, process, and technology. A website can help businesses increase flexibility, control, branding, and credibility. 

84% of consumers believe a business with a website is more credible than one that only has a social media page. To be credible and attract new customers, a website can make a difference. 

And, it’s not just about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities. 

And with a branded email, you can begin email marketing, driving traffic back to your on and offline sites, and then boost customer loyalty with your brand. 

In Conclusion

If you’ve read this content from the top to this point, you now know the importance of a website for businesses… So if you’re a business owner without a website then you need to make a decision as to creating a website for your brand. 

Your website is what would give your brand an edge in your industry and we are just the right guys that can help you design a unique website to meet the taste of your target market and also help you position your brand in the digital world…

Feel free to fill in your thoughts below on websites and their importance… you could also send us a message telling us about your digital worries which you’ll want us to talk about let’s see how we can help you…
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