Is that even convincing? How does anybody believe your brand is great simply because you say so and try to include the fact that some bunch of people who we do not know their names or seen their faces said so?
Dish out original and relatable testimonials instead
Qualities that will make a brand stand out
For a brand to stand out, it must first be original. Trying to emulate a competitor’s brand
won’t aid in giving the audience a compelling reason for people to choose them over other brands. If your messages are based on stereotypes and sales pitches, none of your customers will see the need to patronize you. You should rather find a point of view that no one has taken before, and develop an image and voice that is completely yours. Easier said than done, of course, but a necessary step if we want to always stand out from the competition.
Next, your brand needs to be sincere
. Making responses to all of your customers on social media with the same copy and paste business responses will make you seem like a soulless machine that only cares about making money. You should instead, reveal your humanity. Invest in ensuring your brand has a “personality,”
talking to customers as you would a friend. You could make mistakes, but your customers will be able to build much better relationships with you eventually.
It’s easy to get lost in white noise when your messages are inconsistent. If your branding standards
are not defined clearly enough, or if several people are implementing the standards with varying degrees of effectiveness, you might end up losing your audience. The goal is to keep your followers and readers as long as possible
; To do this, however, you need to make them familiar and predictable. The best way to protect these characteristics is to establish your branding standards early on and make sure that all team members working on your campaigns are experienced in implementing them.
Brands can also differentiate themselves by offering greater value than their competitors would
. Value can be added in the form of better, more educative, and engaging content or a greater commitment to personalized customer service. Novelty plays a great role here as well.
If you are new to building a brand, this article should guide you through developing your brand. If you already have a brand and it seems to be lacking, consider launching a rebranding campaign or at least fine-tuning the implementation of your branding standards to reflect better values. At least, take out time to review your current branding strategy and assess whether or not you are meeting the standards you set originally.